Positioned as the fastest path from YouTube to understanding, Lookie is cutting through AI fatigue to win a loyal user base.
Learners are drowning in content. Lookie’s AI summaries solved the problem, but in a noisy “AI for everything” space the product lacked awareness and clear positioning. The startup had to signal speed and everyday usefulness in record time.
A consistent multichannel approach provides value at every step
We reframed Lookie as a personal tutor in your pocket. A bold, playful identity, kinetic visuals and meme-messaging told a single story. Social posts, short-form video and explainers rolled out to tech-savvy students, creators and pros.
Landing page and leadership article design
Ad Creatives and Single Graphic Units ideal for posts, campaigns and highlights
Brand clarity fueled adoption. With downloads and engagement climbing, Lookie is building on a reputation as the go-to video study tool, earning longer-term loyalty and advocacy.