A brand system that turns a handcrafted meditation tool into a design-world must-have.
Mentagram’s Yantra Model No. 3 is an analog meditation sculpture. It needs to speak to both yoga purists and interior-design tastemakers. With launch looming, the team had no cohesive identity or go-to-market strategy.
We bridged heritage and modernity with a custom palette, modular grids and set-pieces of fitting interiors. Branding, web assets and long-form editorials translated Mentagram’s voice into equal parts curator and guide.
A waitlist is building. Mentagram is set to launch in late 2025. Stay tuned for more.