We made a new productivity app impossible to ignore across identity, content, motion and more.
The productivity space is saturated with look-alike apps and fleeting hacks. Fluid Focus needed to prove its value and utility to target audiences through a credible brand presence that inspires focused action.
We built the brand from the ground up: custom assets, short-form video, social storytelling, blog deep dives and motion graphics that echo “flow” with a voice that speaks directly to their ideal audience.
One launch video cleared 12 000 views, social engagement and follower counts spiked. With a cohesive asset library in place, Fluid Focus can scale awareness while lowering acquisition costs.