A full-funnel brand system that made a local developer the first call for housing associations.
Vindar & Lokaler converted attics into apartments, but online they looked like every other contractor. The brief: build authority, lower acquisition costs, and generate qualified inbound leads.
A refined identity, editorial voice and photography style framed “unused square meters” as unlocked value. Web assets, videos, Google ad banners, lead magnets and multichannel posts delivered bite-size education.
High-value leads surged and marketing spend dropped. A modular approach keeps the pipeline full without adding headcount.