Redefining modern, tech-savvy service worker staffing

Explore how we built brand awareness through targeted campaigns for Catch Me, positioning the startup as a leader in fair, tech-driven staffing.

Case Study / App Technology

Setting up an organic growth loop

Encryption isn’t a luxury anymore—especially in the high-stakes world of crypto, where billions are lost annually to security flaws. Cryptique is a Singapore-based app bringing AI-powered encryption to safeguard data, files and crypto wallets. We introduced a bold brand identity and content marketing approach to reflect their commitment to privacy, overcome skepticism and build trust.

A consistent multichannel approach provides value at every step

Deliverables

  • Brand Design, Marketing Strategy and Visual Identity
  • Social Media Content, Videos, Ad Creatives, Website Content
  • Brand Voice Development and Copywriting
  • Multichannel Adaptations

Landing page and leadership article design

Challenge

Staffing is broken—expensive, slow, and often unfair. Employers struggle with unreliable hires and missed deadlines. Job seekers face endless applications and bias. Catch Me had two big goals: build trust and awareness while showing differentiating their solution as the smarter, fairest option among their ideal customer profile (ICP).

Solution

Catch Me partnered with Light Stage® to tell their story—fair, innovative, and tech-driven. Together, we showed employers how Catch Me cuts costs and hiring delays. We highlighted bias-free hiring to connect with job seekers and positioned them as a scalable, high-growth investment. Focusing brand messaging was an essential step.

Ad Creatives and Single Graphic Units ideal for posts, campaigns and highlights

Impact

• Built trust: Thoughtful LinkedIn posts and heartfelt Instagram stories drew in employers, job seekers, and investors.

• Saved time and money: Hundreds of hours and thousands of dollars saved compared to traditional solutions.

• Boosted visibility: Targeted campaigns and vibrant visuals turned heads, driving app downloads and demand.

Summary

Catch Me’s success shows what happens when fairness, innovation and great storytelling come together. It’s about building trust and nurturing growth in order to set the stage for long-term success.

Grow your brand with proven strategies—let’s talk.

Book a call

Related Articles

Case Study · Mentagram

Case Study · VLF

Case Study · Fluid Focus

Case Study · Cryptique